Below-The-Line Tactical Media

YOUR RETAIL EDGE. delivered.

We activate high-intent audiences with precision, speed, and tech-agnostic tools. From geo-targeting to store-level media, our below-the-line tactics drive real-world results—without adding complexity.

Shopper Targeting (Including Device ID)

Reach real consumers based on where they go and how they shop. Using privacy-safe device ID technology, we deliver precise, measurable campaigns that move products both online and in-store.

Shopper Targeting

Competitor Conquesting

Turn your competitors’ foot traffic into your own. We target shoppers who have recently visited rival locations, allowing you to intercept buyers at the moment of decision.

Shopper Targeting

Geofencing & Foot Traffic Targeting

Target real-world hotspots like stadiums, festivals, and retail zones. Then retarget those consumers with digital ads to reinforce your message and track foot traffic back to key stores.

Shopper Targeting

OOH & DOOH

Expand your reach with strategic placements on billboards, transit hubs, retail screens, and more. We align locations with your key retailers to maximize contextual impact.

Shopper Targeting

Meta Advertising

Capture attention where your audience already spends time—on Instagram and Facebook. From creative development and targeting to real-time reporting, we run lean, high-impact campaigns that drive action and retail sales.

Meta Advertising Logos

Measurable Results

(Sample Reporting)

3,576Unique Responders4,677 Total Visits Visits by Weekday Initial Visits Sunday Monday TuesdayWednesdayThursdayFridaySaturdayRepeat VisitsResponses by Target Audience081022 - VGMG - MNT - The Rusty Pelican Restaurant - 132221 -Demo Select - zipsKaoriBoulud SudQuinto La HuellaKomodoMarabuZuma Miami29253301342360285230NameTotal 16912 ... 25ResponsesMIAMIKEY BISCAYNEMIAMI BEACHHIALEAHFORT LAUDERDALEHOLLYWOODHOMESTEADNORTH MIAMI BEACH2591,813163159127926151FLFLFLFLFLFLFLFLTotal 32112 ... 41CityResponsesStateResponses by Target Audience3314933131331333317833130331293315633139131259109105101837964Total 55012 ... 69ZipcodeResponsesAudience Response by Zip Code
KEY LEARNINGTest regions outpaced control region trends by 4.3%SALES / STORE / WEEKPRE-CAMPAIGNSALES / STORE / WEEKIN-CAMPAIGNCOEFFICIENTFACTOR1.2491.30277.64.3%62 * 1.24981 - 77.6 / 77.662 * 1.24981 - 77.6 / 77.6RESULTS86.180.968.962.1Control GroupTest GroupExpectedIn-CampaignDollarsIn-Campaign% LiftTERMCALCULATIONIn-Campaign Weekly Dollar Sales$300,000$250,000$200,000$150,000$100,000$50,000$012/14/202412/21/202412/28/20241/4/20251/11/20251/18/20251/25/20252/1/2025DifferenceTest Expected SalesTest Sales