7up case study
Industry & Category:
CPG / Non-Alc Beverage
Promotion Timeline:
30 days
The Challenge
The goal was to activate a targeted promotion that:
- Increased awareness and engagement through a custom digital experience.
- Encouraged app downloads and coupon redemptions.
- Drove measurable in-store traffic to a major grocery chain.
Our Strategy
Optivate Agency developed a custom football-themed digital game, designed to captivate consumers and incentivize purchases. This interactive experience allowed users to test their skills in a fast-paced 30-second game for a chance to win a $1.00 OFF coupon on a mini beverage pack.
The Results
5000+
Cases Sold
160%
Sales Growth
COMPARED TO SAME PERIOD YOY
APP
Downloads Surged
