CORE Water case study

The Challenge

The goal was to launch a campaign that:

• Increased distribution in key markets
• Secured prominent floor space in-store
• Drove sell-through by reaching high-intent shoppers

Our Strategy

Optivate Agency deployed an omnichannel digital campaign with a focus on precision targeting using device ID data. By identifying shoppers who had recently visited competitor retail locations, we delivered timely, relevant messaging to drive trial and conversion. This approach not only influenced path-to-purchase behavior but also supported CORE Water's retail partners with measurable performance lift.