Glenfiddich case study

The Challenge

The goal was to drive a multifaceted retail lift by:

Glenfiddich needed a high-impact holiday campaign to drive sales and in-store engagement while amplifying their presence in key retail locations. The campaign aimed to reach shoppers both at home and at shelf, boost visibility during a competitive season, and deliver measurable sales lift.

Our Strategy

Optivate executed a mobile-first blitz leveraging hyperlocal targeting and real-time shopper data. From pre-shop display ads to in-store push notifications, consumers were reached across their full path-to-purchase. Custom creatives reinforced product awareness and purchase intent, while campaign performance was tracked with precision.