Jack Daniels case study

The Challenge

The goal was to develop a digital retail promotion that:

• Amplified Jack Daniel’s local professional sports sponsorship
• Secured high-visibility floorspace (pallet wraps) in a major national retailer
• Connected with shoppers both before and during their in-store visit to drive path-to-purchase behavior

Our Strategy

Optivate Agency created a fully integrated retail campaign that met shoppers at every stage of their journey. By aligning digital messaging with in-store signage and leveraging targeted media, we increased awareness and intent leading into the store. The promotion centered on a sports-themed digital experience that offered shoppers the chance to win a VIP sporting event—creating excitement, reinforcing brand affiliation, and driving physical retail lift.