Tullamore D.E.W. case study

The Challenge

The goal was to drive a multifaceted retail lift by:

• Increasing distribution and brand awareness
• Securing planner support across key retail accounts
• Driving meaningful engagement with the promotion at the shopper level Increasing distribution and brand awareness

Our Strategy

Optivate Agency deployed an omnichannel digital campaign with a focus on precision targeting using device ID data. By identifying shoppers who had recently visited competitor retail locations, we delivered timely, relevant messaging to drive trial and conversion. This approach not only influenced path-to-purchase behavior but also supported CORE Water's retail partners with measurable performance lift.