SPARKLING ICE case study
Industry & Category:
CPG / Better-For-You Beverage
Promotion Timeline:
1 year (data reflects first 5 months)
The Challenge
The goal was to create a mobile-first gamified experience that:
- Increased engagement through an interactive digital game experience.
- Encouraged consumers to discover Sparkling Ice® flavors in a fun and memorable way.
- Drove measurable coupon engagement and product trial.
- Created a seamless path from gameplay to consumer action. experience
Our Strategy
Optivate developed Flavor Catch™, a
custom browser-based digital game
designed to combine entertainment,
flavor discovery, and coupon
engagement into one seamless mobile
experience.
Consumers played a fast-paced game
focused on catching Sparkling Ice®
flavors while progressing through a
low-friction consumer journey designed
to increase participation and encourage
coupon interaction.
The Results
91,009
Total Visitors
45.1%
VISITOR-GAMEPLAY CONVERSION
BENCHMARK: TYPICAL PROMOTIONAL
PROGRESSION RATES RANGE BETWEEN 20–30%
$8,496+
COUPON VALUE EXPOSURE
20.1%
COUPON VIEW-CLIP CONVERSION
1,705 COUPON CLIPS FROM 8,496 COUPON VIEWS.
BENCHMARK: TYPICAL COUPON ENGAGEMENT
CONVERSION RATES RANGE BETWEEN 10–15%
